Logo design, website design for Aquatic Management Group and The Greenway Club at Falls River
Aquatic Management Group is a commercial pool management company based in Raleigh, North Carolina. The company specializes in staffing, servicing, renovations, and repairs for recreational aquatic facilities.
The founders needed a logo design and website that would set them apart from the competition and express their values and attitude: clean, modern and professional. The logo I designed – a swimmer becoming one with the wave – was in a way treated as a signature. I kept the color palette simple, complementing the symbol and insuring that it would look crisp and clean in all applications: on the website, business cards, vehicles, uniforms and t-shirts, etc. For the website, I used animation and smooth transitions in tune with the visual identity, inspired by water and flow. In a short while, the company grew and was being recognized by the customers in their community.
Soon the AMG founders were looking to starting a new business – The Greenway Club at Falls River – a private neighborhood swim and tennis club located in the Falls River community of Raleigh, North Carolina. Again, working together with the client I developed a visual identity, website and this turned out to be yet another successful venture for the team.