Logo, graphic design, visuals and animation for an independent record label & artist collective
Ronit Bergman, singer/songwriter/musician of the bands Plastic Venus and Undone is a dear friend of ours that we regularly collaborate with on various artistic projects. Her idea for the Meeting Tent was to create a record label and artist collective that would serve as a meeting ground for the various independent artists creating psychedelic / shoegaze rock music. The idea was inspired by the tent of meeting from the old testament.
The logo—the two hands touching with intertwining fingers to form this symbolic tent—also represented the meeting and greeting of the various energies, illustrated by the bright tie-dyed colors reminiscent of the psychedelic rock aesthetic. To accompany the powerful symbolism of the logo, we used a collage of colorful, dreamy landscapes and we created a series of graphics to be used in the design of their bandcamp page, as cover art for the compilation, and as short looped animations for web-promotion.