Visual identity and website for Planina

Planina is the first company in Macedonia to offer specialized adventure travel tours for extreme and adrenaline sports lovers. “Planina” means “mountain” in Macedonian, and the symbol I came up with was a minimalistic stick figure drawing, in an exhilarating pose over the mountain ridge.

The website was centered around the beautiful mountain landscapes, the adventurous spirit, safety and the professional experience of the team. The sections of the website were carefully organized: tours varied by season and level of difficulty, while giving information about the distinct qualities that each region offers (rock climbing, water sports, biking and hiking, etc.). Team building for companies, ski camps and other services were also offered as special services on the website.

I also created a full-on social media campaign and a variety of promotional materials, brochures, flyers, posters, banners, t-shirts, promotional videos, etc.