Illustration, animation, website and graphic design for Skaznuvalka
Skaznuvalka is a children’s book publisher that aims to introduce more emotional, creative, and unusual authors/illustrators to the Macedonian young readers. The wizard figure and the stylized lettering were a great starting point for me to develop a unique visual language based around children’s books and the magic of storytelling.
Original looping animations for the various sections of the website were an integral part of the redesign. By using a limited color palette the main spotlight was given to the big colorful illustrations and unique graphic design elements from their books. I created various assets for use in social media to promote the events and books (animated ads, graphics, posters, tote bags, etc).
The design got them the very attention they needed to get noticed and stand out right away. Next, Skaznuvalka won a grant from the Creative Europe initiative to do a translation project with many authors. I designed a logo for the edition, produced a series of videos of the authors introducing their books and created original animations for promotion of the titles on social media.